About My Dear

For me, beauty is always about more than what you see.
It's about how something feels. About the care that precedes it.
About what it doesn't contain, and what it does stand for.

When I started as a beautician, I quickly noticed how important those values ​​are to me.
I wanted to work with products that not only deliver results, but also align with my beliefs.
Plant-based, sustainable, healthy for the skin and developed with respect for people and animals.

But that was not self-evident.
Most brands and routines rely on habit – not consciousness.
Yet I felt: it can be different. It's allowed to be different.

My Dear Shop was founded with this conviction.
A place where, as a woman, you can catch your breath.
Where you don't have to worry about choosing between operations and values.
Where every product is carefully selected – with an eye for the planet, and with attention to your unique skin.

I focus on women who want to make a conscious choice.
Those who are open to natural alternatives, but do not always know where to start.
Women who recognize themselves in the hustle and bustle of everyday life,
but long for softness, simplicity and real care.

My Dear Shop is there for them.
For you.

Every treatment starts with listening.
Because only when you feel heard, will true peace arise.
And from that peace, I work – with soft hands and pure products – on your skin and well-being.

No hard marketing, no thousand pots.
Transparency, quality and genuine attention.
Products that are plant-based, animal-testing-free and sustainable.
An approach that works and feels good.

I believe that self-care is not a luxury.
It's a moment to slow down.
To come home to your body.
To approach yourself with gentleness.

My Dear Shop is my way of creating that space.
For you.
For those who live consciously – or want to learn to make conscious choices.
For those looking for peace in a world full of stimuli.
For those who believe that beauty and sustainability can go perfectly hand in hand.

This is not a trend.
It's a promise.
Of purity, quality, and care with a soul.

Welcome to My Dear Shop.
You can slow down here.
Here you can choose for yourself.
And that doesn’t just feel good – it is good.

My passion lies in skincare. I'm fascinated by all the layers of the skin and the reactions that occur there. That's why I regularly attend continuing education courses on this topic. That's how I became a Skin Expert to help you as best as I can. So don't hesitate if you're unsure which products are right for you. I'm happy to help you in the salon or via text at 0456 87 04 73.

Do you have any questions or would you like to book a beauty treatment in our salon ?
You will find My Dear in Geel.

If you have any further questions, please do not hesitate to contact us by email: info@my-dear.be or by text message on: 0456870473